Last edited by Fausida
Friday, May 8, 2020 | History

3 edition of Handbook of pricing research in marketing found in the catalog.

Handbook of pricing research in marketing

Handbook of pricing research in marketing

  • 294 Want to read
  • 13 Currently reading

Published by Edward Elgar in Cheltenham, Glos, UK, Northampton, MA .
Written in English

    Subjects:
  • Pricing

  • Edition Notes

    Includes bibliographical references and index.

    Statementedited by Vithala R. Rao.
    ContributionsRao, Vithala R.
    Classifications
    LC ClassificationsHF5416.5 .H363 2009
    The Physical Object
    Paginationxxi, 593 p. :
    Number of Pages593
    ID Numbers
    Open LibraryOL23724627M
    ISBN 101847202403
    ISBN 109781847202406
    LC Control Number2008943827

      Shoemaker, S & Mattila, AS , Pricing in services. in Handbook of Pricing Research in Marketing. Edward Elgar Publishing Ltd., pp. Pricing in by: 9. handbook also contains several chapters on the applications in market research, e.g., segmentation, pricing, promotion, marketing mix, life-time value, brand equity, models. Since the scope of the .

    The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come' - Journal of Marketing Research 'The Handbook of Marketing is . Marketing Research and Decision-Making 1/7 Divisions of Marketing Research 1/9 Categories of Applied Marketing Research 1/12 The Marketing Information System 1/13 Types of Data .

    In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide stu. Read the latest chapters of Handbooks in Operations Research and Management Science at , Elsevier’s leading platform of peer-reviewed scholarly literature.


Share this book
You might also like
Foreign investment in U.S. cropland

Foreign investment in U.S. cropland

Developing systematic procedures for training childrens language

Developing systematic procedures for training childrens language

Bulletin

Bulletin

Micromégas

Micromégas

How are companies and workers preparing for the workforce of the future?

How are companies and workers preparing for the workforce of the future?

What reading does to people

What reading does to people

Utah Education in Perspective 2002-2003 (Utah Education in Perspective)

Utah Education in Perspective 2002-2003 (Utah Education in Perspective)

Protest participation among Southern negro college students

Protest participation among Southern negro college students

Distribution of pandora moth egg masses and first stage larvae

Distribution of pandora moth egg masses and first stage larvae

Tools to fight terrorism

Tools to fight terrorism

The skynappers

The skynappers

Thomas Jeffersons Feast (Step Into Reading: A Step 4 Book (Paperback))

Thomas Jeffersons Feast (Step Into Reading: A Step 4 Book (Paperback))

Handbook of pricing research in marketing Download PDF EPUB FB2

Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current Format: Hardcover.

Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique handbook provides current Cited by: 12 Pricing of national brands versus store brands: market power components, findings and research opportunities Koen Pauwels and Shuba Srinivasan 13 Trade promotions Chakravarthi.

) awards for the Journal of Marketing Research, and the best paper awards for the International Journal of Research in Marketing () and Marketing Science Institute (, and ).

This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in. Get this from a library. Handbook of pricing research in marketing.

[Vithala R Rao;] -- Pricing is an essential aspect of the marketing mix for a brand/product. Over the years, there has been a significant. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation.

This unique Handbook provides current. "This handbook comprehensively explores approaches for delivering market insights for fact-based decision-making in a market-oriented firm. Divided into four parts, it addresses: (1) the different. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance.

It provides current knowledge of this marketing-finance interface in a single. Competitive Targeted Pricing: Perspectives from Theoretical Research / Z. John Zhang Pricing in Marketing Channels / K. Sudhir and Sumon Datta -- Nonlinear Pricing / Raghuram Iyengar and.

The book covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics.

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on. In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing.

The book fills a major void in the marketing literature on. Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers.

HANDBOOK of MARKETING Edited by BARTON WEITZ and ROBIN WENSLEY SAGE Publications 11 Pricing: Economic and Behavioral Models Chezy Ofir and Russell S. Winer 12 Marketing. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling.

2 Timeseries models of pricing the impact of marketing on firm value. a conditional multiplier approach Handbook of Marketing and Finance of Marketing Kumar literature long-term market.

Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing.

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and.

Characterizing marketing strategy in terms of evolving differentiation in time and space 66 Research in marketing strategy: fallacies of free lunches and the nature of answerable research questions 70 The File Size: 4MB.The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

.This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers .